Zelfs in VS scoort e-commerce ‘slechts’ 15% marktaandeel

Dat gemiddelde wordt dan ook nog positief beïnvloed door bijvoorbeeld de boekenverkoop waar nu bijvoorbeeld Barnes & Noble zware klappen kreeg. In de voedingshandel gaat e-commerce ook in de VS veel minder hard. AngelList besluit dan ook dat de klassieke fysieke winkels ver van dood zijn. E-commerce heeft er wel voor gezorgd dat er heel wat technologische innovatie heeft voorgedaan in de retail.   

“The death of brick and mortar retail has been predicted for what feels like decades. With the rise of Amazon and e-commerce, as well as the collapse of major retailers like Sears, the fall of brick and mortar has seemed like it was just around the corner. As it turns out, brick and mortar is far from dead. It’s ushering in a new frontier in tech. Retail tech—the companies developing new products that enhance retail shopping—is a booming industry. As impactful as e-commerce has been, it still represents less than 15% of U.S. retail sales. While e-commerce dominates certain sectors—just ask Borders or Barnes & Noble—it has effectively failed to penetrate other markets, like groceries. This isn’t to say e-commerce isn’t a force. It is undoubtedly transforming retail and commerce more broadly. Brick and mortar, however, isn’t going anywhere soon, and retail tech companies are leveraging this popularity to build new, transformative products.”